What Can the End Teach the Beginning? Lessons in Reuse and Circular Design
Is your circular economy project gaining the traction it needs? The biggest obstacle facing many sustainability innovators isn’t technical. It’s human. Join MiSBF and Green Standards for an interactive session on how to gain buy-in for circular economy initiatives—both inside and outside your organization.
The circular economy thrives on feedback loops: products and materials must return to the system at their highest value. But to close the loop, the end needs to inform the beginning. What does the end know that the beginning should?
In this webinar, we’ll unpack real-world strategies for aligning sustainability goals with business priorities, navigating internal resistance, and demonstrating the tangible value of circularity in the built environment.
Whether you’re a sustainability lead, facilities manager, or executive champion, you’ll leave with tools to sell circularity more effectively to even the most skeptical stakeholders.
Our session will cover:
- Circular solutions from real world applications
- How to sell circularity to skeptical stakeholders
- How Green Standards is collaborating with the industry
Why attend?
- Articulate the business case for circular practices: strategies like material reuse, lifecycle planning, and responsible asset management can directly advance key business goals: reducing costs, improving efficiency, and meeting sustainability targets. Help others connect the dots.
- Build resilience and reveal untapped business value: learn how circular approaches strengthen organizational resilience, uncover hidden operational and financial value, and foster stronger employee and stakeholder engagement.
- Explore real-world circular solutions in action: gain actionable insights from real case studies in manufacturing, commercial real estate, and facilities implementing circular solutions to create measurable impact.
Speakers:
- Heidi Frasure, Head of Sustainability, Green Standards
- Katie Chapman, Lead Sustainability Specialist, Haworth
