J. Moore, Founder of Grow The Earth

J. Moore, a Lansing, MI native, is the founder of Grow The Earth, a pioneering initiative dedicated to cultivating a culture of sustainability through advocacy.

Rooted in the core values of environment, equity, economy, and humanity, Grow The Earth develops and distributes green products while forging meaningful partnerships with brands, organizations, and individuals committed to prioritizing the well-being of the planet.  

For Moore, sustainability is more than a practice—it is an ongoing conversation and intercultural exchange. By emphasizing awareness, education, and learning, Grow The Earth bridges local initiatives with global collaborations, working alongside diverse communities to promote sustainable practices that create lasting impact.  

Originally launched in 2022 as Lansing’s first Black-owned coffee company, Grow The Earth has since expanded into a distribution hub for sustainable products, empowering consumers to take action in protecting the environment.  

A former educator, Moore remains deeply committed to community engagement and environmental advocacy. He collaborates with the State of Michigan and Michigan Green Schools to host and facilitate the Student Sustainability Summit, inspiring the next generation of climate-conscious leaders. Additionally, he serves on the Advisory Committee for the Michigan Climate Education Hub, acts as a Michigan Green School Coordinator, and dedicates time to river clean-ups and environmental advocacy initiatives.  

Through his unwavering dedication and innovative approach, J. Moore continues to push the boundaries of sustainability, ensuring that every effort contributes to a more just and environmentally conscious world.