Forum:  Great Lakes Conservation as a Business Driver for West Michigan

Michigan Sustainable Business Forum and ODC Network are hosting a forum to celebrate public and private investments in Great Lakes restoration and water conservation, including the 13-year anniversary of Project Clarity and more recent investments and recourse from local companies and institutions.

Project Clarity: Restoring the Macatawa Watershed was initially planned for a five-year project to address sediment, nutrient and bacterial pollution plaguing the 175-square mile area that includes Lake Macatawa, the Macatawa River, and nearly 700 miles of rivers, streams and ditches.  Affiliated ODC Network initiatives include the Macatawa Greenway, which has permanently protected lands from Zeeland Township to Lake Michigan for wildlife habitat and recreation, and a large portfolio of private sector sites advancing “watersmart” landscaping and conservation. 

The Great Lakes and West Michigan’s local watersheds are a key economic driver and an important consideration of corporate and community sustainability plans in the region.  Conservation is becoming a business imperative.  As one example, the Great Lakes Restoration Initiative has resulted in economic returns of more than 3-to-1 for every dollar invested across the Great Lakes, with more than 8,850 projects, including the Greenway’s most recent project.

• Learn how Project Clarity and its sister programs create economic and community value by protecting the Great Lakes, Macatawa Watershed, and other natural resources.
• Learn how local companies are investing in their properties and engaging employees through conservation programs, and access resources to improve water efficiency.
• Receive an update on the Great Lakes Restoration Initiative and other key programs supporting investments in coastal communities. 
• Network with local sustainability professionals, business leaders, and community stakeholders at Forum’s first member event of the season. 
• Enjoy one of multiple tours of new and expanded facilities at the Outdoor Discovery Center.  

All are welcome.  Lunch will be provided.  Optional guided tours will be available after the program. 

Speakers:  

• Travis Williams, CEO, ODC Network
• Joel Cooper, Global Director of Sustainability, EH&S and Facilities, JR Automation
• Andrew Reynolds, Efficiency Programs Manager, Holland Board of Public Works