{"id":28984,"date":"2025-07-31T14:07:33","date_gmt":"2025-07-31T18:07:33","guid":{"rendered":"https:\/\/misbf.org\/?post_type=misbf_events&#038;p=28984"},"modified":"2026-02-11T23:10:41","modified_gmt":"2026-02-12T04:10:41","slug":"selling-circularity-to-skeptical-stakeholders","status":"publish","type":"misbf_events","link":"https:\/\/misbf.org\/es\/misbf_events\/selling-circularity-to-skeptical-stakeholders\/","title":{"rendered":"\u00bfQu\u00e9 puede ense\u00f1ar el fin al principio? Lecciones de reutilizaci\u00f3n y dise\u00f1o circular"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>\u00bfSu proyecto de econom\u00eda circular est\u00e1 ganando el impulso que necesita?<\/strong> El mayor obst\u00e1culo que enfrentan muchos innovadores en sostenibilidad no es t\u00e9cnico. Es humano. \u00danase a MiSBF y Green Standards en una sesi\u00f3n interactiva sobre c\u00f3mo lograr la aceptaci\u00f3n de las iniciativas de econom\u00eda circular, tanto dentro como fuera de su organizaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La econom\u00eda circular prospera gracias a los ciclos de retroalimentaci\u00f3n: los productos y materiales deben regresar al sistema con su m\u00e1ximo valor. Pero para cerrar el ciclo, el final debe informar al principio. \u00bfQu\u00e9 sabe el final que el principio deber\u00eda saber?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este seminario web, analizaremos estrategias del mundo real para alinear los objetivos de sostenibilidad con las prioridades comerciales, abordar la resistencia interna y demostrar el valor tangible de la circularidad en el entorno construido.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ya sea que sea un l\u00edder de sustentabilidad, un gerente de instalaciones o un defensor ejecutivo, se ir\u00e1 con herramientas para vender la circularidad de manera m\u00e1s efectiva incluso a las partes interesadas m\u00e1s esc\u00e9pticas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nuestra sesi\u00f3n cubrir\u00e1:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Soluciones circulares de aplicaciones del mundo real<\/li>\n\n\n\n<li>C\u00f3mo vender circularidad a actores esc\u00e9pticos<\/li>\n\n\n\n<li>C\u00f3mo Green Standards colabora con la industria<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00bfPor qu\u00e9 asistir?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Articular el caso de negocio para las pr\u00e1cticas circulares<\/strong>Estrategias como la reutilizaci\u00f3n de materiales, la planificaci\u00f3n del ciclo de vida y la gesti\u00f3n responsable de activos pueden impulsar directamente los objetivos empresariales clave: reducir costes, mejorar la eficiencia y alcanzar los objetivos de sostenibilidad. Ayude a otros a conectar los puntos.<\/li>\n\n\n\n<li><strong>Desarrolle resiliencia y revele valor comercial sin explotar:<\/strong> Descubra c\u00f3mo los enfoques circulares fortalecen la resiliencia organizacional, descubren valor operativo y financiero oculto y fomentan una mayor participaci\u00f3n de los empleados y las partes interesadas.<\/li>\n\n\n\n<li><strong>Explore soluciones circulares del mundo real en acci\u00f3n:<\/strong> Obtenga informaci\u00f3n pr\u00e1ctica de estudios de casos reales en manufactura, bienes ra\u00edces comerciales e instalaciones que implementan soluciones circulares para crear un impacto medible.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Altavoces:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Heidi Frasure, directora de sostenibilidad de Green Standards<\/li>\n\n\n\n<li>Katie Chapman, especialista principal en sostenibilidad, Haworth<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>\u00bfTu proyecto de econom\u00eda circular est\u00e1 cobrando impulso? El mayor obst\u00e1culo al que se enfrentan muchos innovadores en sostenibilidad no es t\u00e9cnico. Es humano. \u00danete a MiSBF y Green\u2026<\/p>","protected":false},"featured_media":28985,"template":"","categories":[32],"wmsbf_events_categories":[],"class_list":["post-28984","misbf_events","type-misbf_events","status-publish","has-post-thumbnail","hentry","category-webinar"],"acf":{"thumbnail":"https:\/\/misbf.org\/wp-content\/uploads\/2025\/07\/community-united-outreach-DT-photo-x-Truist-scaled.jpg","rsvp_link":"https:\/\/us06web.zoom.us\/webinar\/register\/WN_DnmHahugSH6oKMRMYnBv-g","date":"20250826","end_date":"","time":"10:00 am","end_time":"11:00 am","cost":"Free","venue":"Zoom","organizer":"Michigan Sustainable Business Forum & Green Standards"},"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/misbf.org\/wp-content\/uploads\/2025\/07\/Selling-Circularity-Webinar-Graphics_Event-Page-Banner-scaled.jpg",2560,1185,false],"thumbnail":["https:\/\/misbf.org\/wp-content\/uploads\/2025\/07\/Selling-Circularity-Webinar-Graphics_Event-Page-Banner-150x150.jpg",150,150,true],"medium":["https:\/\/misbf.org\/wp-content\/uploads\/2025\/07\/Selling-Circularity-Webinar-Graphics_Event-Page-Banner-300x139.jpg",300,139,true],"medium_large":["https:\/\/misbf.org\/wp-content\/uploads\/2025\/07\/Selling-Circularity-Webinar-Graphics_Event-Page-Banner-768x355.jpg",768,355,true],"large":["https:\/\/misbf.org\/wp-content\/uploads\/2025\/07\/Selling-Circularity-Webinar-Graphics_Event-Page-Banner-1024x474.jpg",1024,474,true],"xl":["https:\/\/misbf.org\/wp-content\/uploads\/2025\/07\/Selling-Circularity-Webinar-Graphics_Event-Page-Banner-1600x741.jpg",1600,741,true],"xxl":["https:\/\/misbf.org\/wp-content\/uploads\/2025\/07\/Selling-Circularity-Webinar-Graphics_Event-Page-Banner-2200x1018.jpg",2200,1018,true],"xxxl":["https:\/\/misbf.org\/wp-content\/uploads\/2025\/07\/Selling-Circularity-Webinar-Graphics_Event-Page-Banner-2800x1296.jpg",2800,1296,true],"xxxxl":["https:\/\/misbf.org\/wp-content\/uploads\/2025\/07\/Selling-Circularity-Webinar-Graphics_Event-Page-Banner-3400x1574.jpg",3400,1574,true],"xxxxxl":["https:\/\/misbf.org\/wp-content\/uploads\/2025\/07\/Selling-Circularity-Webinar-Graphics_Event-Page-Banner-4000x1852.jpg",4000,1852,true],"1536x1536":["https:\/\/misbf.org\/wp-content\/uploads\/2025\/07\/Selling-Circularity-Webinar-Graphics_Event-Page-Banner-1536x711.jpg",1536,711,true],"2048x2048":["https:\/\/misbf.org\/wp-content\/uploads\/2025\/07\/Selling-Circularity-Webinar-Graphics_Event-Page-Banner-2048x948.jpg",2048,948,true],"trp-custom-language-flag":["https:\/\/misbf.org\/wp-content\/uploads\/2025\/07\/Selling-Circularity-Webinar-Graphics_Event-Page-Banner-18x8.jpg",18,8,true],"post-thumbnail":["https:\/\/misbf.org\/wp-content\/uploads\/2025\/07\/Selling-Circularity-Webinar-Graphics_Event-Page-Banner-938x434.jpg",938,434,true],"getwid_base-cropped":["https:\/\/misbf.org\/wp-content\/uploads\/2025\/07\/Selling-Circularity-Webinar-Graphics_Event-Page-Banner-938x552.jpg",938,552,true],"getwid_base-large":["https:\/\/misbf.org\/wp-content\/uploads\/2025\/07\/Selling-Circularity-Webinar-Graphics_Event-Page-Banner-1130x523.jpg",1130,523,true],"gform-image-choice-sm":["https:\/\/misbf.org\/wp-content\/uploads\/2025\/07\/Selling-Circularity-Webinar-Graphics_Event-Page-Banner-scaled.jpg",300,139,false],"gform-image-choice-md":["https:\/\/misbf.org\/wp-content\/uploads\/2025\/07\/Selling-Circularity-Webinar-Graphics_Event-Page-Banner-scaled.jpg",400,185,false],"gform-image-choice-lg":["https:\/\/misbf.org\/wp-content\/uploads\/2025\/07\/Selling-Circularity-Webinar-Graphics_Event-Page-Banner-scaled.jpg",600,278,false]},"uagb_author_info":{"display_name":"cveldman","author_link":"https:\/\/misbf.org\/es\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"Is your circular economy project gaining the traction it needs? The biggest obstacle facing many sustainability innovators isn\u2019t technical. It\u2019s human. Join MiSBF and Green&hellip;","_links":{"self":[{"href":"https:\/\/misbf.org\/es\/wp-json\/wp\/v2\/misbf_events\/28984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/misbf.org\/es\/wp-json\/wp\/v2\/misbf_events"}],"about":[{"href":"https:\/\/misbf.org\/es\/wp-json\/wp\/v2\/types\/misbf_events"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/misbf.org\/es\/wp-json\/wp\/v2\/media\/28985"}],"wp:attachment":[{"href":"https:\/\/misbf.org\/es\/wp-json\/wp\/v2\/media?parent=28984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/misbf.org\/es\/wp-json\/wp\/v2\/categories?post=28984"},{"taxonomy":"wmsbf_events_categories","embeddable":true,"href":"https:\/\/misbf.org\/es\/wp-json\/wp\/v2\/wmsbf_events_categories?post=28984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}